An Electronic 
Magazine by Omar Villarreal and Marina Kirac ©
 
Year 
5                
Number 121           February 
16th 2004
          
5920  SHARERS are reading 
this issue of SHARE this 
week
__________________________________________________________
Thousands of candles can be lighted from a 
single candle, and the life of the candle will not be shortened. Happiness never 
decreases by being SHARED
__________________________________________________________
 
Dear 
SHARERS,
 
Back from our 
holidays. Is it too pretentious to say that everything was perfect? But, it was! 
We had sunshine every single day of January with the exception of the last two 
days when it turned cold and rainy ( a big storm on 31st). But we 
were already heading back and the fact that the weather was going lousy was, in 
a way, a blessing : we were not so sad to leave the beach. Claromecó being a 
beautiful but tiny seaside town on the Argentine coast, we thought Martin and 
Sebas might not find it very appealing now that they are fully grown fun-seeking 
teenagers but, to our surprise, they seemed to enjoy it as much as we (older, 
but still fun-seeking!) did. They “imported” a number of friends from Lomas, who 
stayed at our house, and made a number of new friends on the beach and at the 
disco. The sun shinning and the whole family together. Who could ask for 
more?
Back from our 
holidays also meant  Marina taking 
over her new position as Head of English of a much larger school in Lomas and me 
starting my tour of the big cities in Argentina to talk about “Top Teens”, our 
latest book. Last Saturday I was in Neuquén at big event with about 150 
teachers. I met Maria Elena and her husband from “Roots” Bookshop and Sylvia Mc 
Kenzie (from my neighbourhood!! ) who was also organizing the event. I also had 
a most pleasant surprise: I saw Rita Jonas, an old friend of mine I had not seen 
for about 10 years. Is all this important? Well it means a lot to me and,as 
usual, I just wanted to SHARE it with you.
 
Love 
Omar and Marina
______________________________________________________________________
 
In SHARE 
221
 
1.-    Florence Chaudet: A 
Tribute.
2.-    The 
Thinking Approach.
3.-    
TPRS: Total Physical Response Storytelling.
4.-    
On Language: Necking it down. 
5.-    What Professors 
really mean.
6.-    Macmillan Teacher Development 
Courses.
7.-    
Third OUP Back to School Seminar.
8.-    
APIBA´s New Executive Committee.
9.-    
Job Openings. 
10.-   Centros de Idiomas: Estrategias de 
Promoción y Ventas.    
11.-   The 
Buenos Aires Players: Previews 2004.
12.-   Tools for 
Teachers: Two Seminars.
13.-   Acting out songs 
Workshop.
14.-   On the Road: Season 
2004.
15.-   Internet Courses on Language and 
E-learning.
 
------------------------------------------------------------------------ 
 
 
 
1.- FLORENCE CHAUDET : A 
TRIBUTE
 
Five 
years ago today, on 16th February 1999, Florence Chaudet, passed away 
in  Córdoba 
city.
Florence graduated as a teacher from 
Universidad Nacional de Córdoba where she taught English Literature until her 
retirement. A knowledgeable and  
dedicated teacher, a committed teacher trainer, Florence will probably 
best be remembered as a pioneer and leader of ELT professional organizations in 
our country. 
In the 
early sixties, together with other colleagues from Córdoba she founded the 
Asociación Argentina de Profesores de Inglés. This Association, the first one of 
its kind in our country, was later to become the Asociación Cordobesa de 
Profesores de Inglés which, at the end of 1970, together with the Tucumán and 
Salta Associations convened  teacher 
associations from the different provinces to Córdoba to set the bases for a 
nationwide organization. From the those meetings in the city of Córdoba, the 
Federación Argentina de Asociaciones de Profesores de 
Inglés (FAAPI) was born in 1971. Florence worked tirelessly and unhesitantly at 
the helm of FAAPI for almost two decades defending the standards of a profession 
she was proud of. 
Today, on the fifth anniversary of her 
death we want to join the ranks of all those colleagues and friends throughout 
country who will say a prayer for her today and humbly want to dedicate this 
issue of SHARE to her loving memory .
 
------------------------------------------------------------------------
 
2.- THE THINKING APPROACH 
 
Our 
dear SHARER Alexander Sokol from Riga, Latvia generously wants to SHARE this 
collections of articles on the Thinking Approach with all of us. Today we are 
publishing part one.
 
Key Contradictions of Language Teaching
 
It has already 
become a common place to say that we are living in the time of rapid changes. 
Language teaching is hardly an exception. Changes are often associated with 
problems arising from the necessity to adapt to the new situation. 
Traditionally, we try to avoid problems as the word itself  usually causes 
negative connotations. It is even more so when another word - contradiction - is 
used in reference to problems. Contradictions are often associated with a 
situation without an exit and must be avoided at all costs.
According to the 
principles of the Theory of Inventive Problem Solving (TRIZ) contradictions 
underlie every problematic situation. Contradiction is defined as a situation 
when two incompatible requirements are set to one element (both material and 
immaterial). In order to find a solution to the problem, it is necessary to 
identify and resolve one or several contradictions.   
The Key 
Contradiction underlies the development of a class of systems. In the process of 
its resolution the system is growing and improving. The resolution of the key 
contradiction leads to the appearance of a new class or generation of 
systems.
Attempts at 
resolution of the  key contradictions underlying  language teaching 
appear to be one of the major educational issues for language teaching in the 
knowledge society. 
Present Situation in Education
 
Language learning 
does not exist in vacuum. It is a part of education in general and its 
development  depends to a certain extent on the tendencies in this field. 
The rapid pace of development of modern civilization is causing knowledge to 
become out of date very fast . It may happen that the knowledge students 
acquired in the process of studies is no longer useful when they graduate as the 
world has changed. 
Key 
Contradiction of Education
 
Education must 
impart valuable knowledge in order to prepare students (and society in general) 
for the life in the future and education cannot impart valuable knowledge as it 
is becoming out of date faster than a teacher realises what and how should be 
given to students. 
According to the 
rules of TRIZ, it is necessary to intensify the contradiction to make a step 
closer to its resolution. Then,  the key problem of education will look as 
follows:
At present teachers 
must prepare their students to live in the world they both know nothing 
of.
Unfortunately, none 
of the currently used approaches in language teaching brings us to the solution 
of the above problem. (Littlejohn, 1998b). Any new approach to language teaching 
must provide the resolution of the contradiction formulated above. This need is 
supported by leading ELT methodologists. (Littlejohn, 1998b; Maley 1999 and 
others)
Specifying 
the problem (Language Teaching)
 
Taking into 
consideration the key contradiction of education formulated above, let us look 
at the key contradictions of language teaching. Following the distinction made 
my Michael Lewis (Lewis, 1993), we will describe these contradictions at three 
levels, namely why we teach something or the level of approach, what we teach or 
the level of method, and how we teach it or the level of 
procedure.
 
The 
Level of Approach
 
Problems at this 
level deal with reasons for choosing this or that approach to language teaching. 
If we accept that language teaching is a part of education, the language teacher 
is no longer responsible for just 'language competence' of his or her students. 
As well as teachers of other subjects, we have to cope with the problems facing 
education as such. Thus, the key contradiction at this level may look as 
follows:
Key 
Contradiction of Language Learning 1
 
Language teachers 
have to spend most of their time on teaching language  as it is their 
primary subject, and they should not spend most of the time on language, as 
language competence is not sufficient  to prepare students for the future 
life, which is the purpose of education.
 
The 
Level of Method
 
When we speak we 
always choose from a great number of variants of the language those  we 
find optimal for expressing our ideas. It is not just the matter of choosing the 
right grammar form - the situation is much more complex. We simultaneously solve 
problems at different levels - phonological (articulation, intonation, 
stresses), morphological (endings, verb forms, prepositions), lexical 
(synonyms), syntactical (word order), etc. We must find the optimal solution to 
all these problems in that very specific situation we encounter them. And this 
is absolutely necessary if we want to communicate the language fluently. The 
ability to find those solutions quickly means fluency. However, it never happens 
that we solve, for instance,  a grammar problem itself. It always occurs, 
sometimes subconsciously though, that at the same time we deal with many other 
problems. In linguistic terms, we deal with paradigmatic choices at each level 
and, at the same time, interaction of language levels.
 
Key 
Contradiction of Language Learning 2
 
We must learn to 
solve problems of various aspects of the language separately in order to 
understand how they may work together, but we must understand how all parts work 
together if we want to find the optimal solution to every separate 
problem.
If we bring the 
contradiction to the standard form, it will look as follows:
In order to 
communicate fluently a student should be able to know all the aspects of the 
language (i.e. to possess all the necessary skills in all the aspects at once, 
to understand how they all work together), but in order to understand how they 
all work together a student needs to know peculiarities of each aspect and thus 
deal with every aspect separately.
The 
Level of Procedure
 
At this level we 
deal primarily with methodological aspects of teaching. The key contradiction 
may look as follows:
 
Key 
Contradiction of Language Learning 3
 
The content of the 
language course should be given in a linear way to make it easier to plan and 
conduct teaching (gradation, sequencing, evaluation, etc) and it should be given 
in a non-linear way as the nature of both language and learning (and our life in 
general) is non-linear and students need to learn to deal with real 
problems.
 
The 
Ideal Approach
 
According to the 
rules of TRIZ, the ideal solution gives us a guiding line in problem solving. It 
helps us understand what kind of solution we eventually aim at. Thus, given the 
contradictions formulated above, we can define the features of the Ideal 
Approach to language teaching, i.e. the one which  provides the resolution 
of the contradictions without causing unnecessary changes and complications to 
the system of teaching.  
The Ideal Approach must allow us to do the 
following:
Lead students to 
the highest level of language competence and at the same time develop all the 
other necessary skills for the future life of students. 
Make it possible 
for students to understand peculiarities of each aspect of the language 
separately and at the same time see how the aspects interact with each 
other. 
Provide an 
opportunity for  both teachers and students to deal with real world 
problems and at the same time to make it possible to plan the content of 
teaching
 
The TA and Other 
Approaches
 
 
 
Structural 
(Grammar Based) Syllabus 
It is one of the 
oldest currently used approaches to language teaching, however still popular 
among quite a number of teachers. The structural syllabus presupposes the 
“inventories of grammatical items and grading them as to the level of 
difficulty. The assumption behind most grammatical syllabuses seems to be that 
language consists of a finite set of rules which can be combined in various ways 
to make meaning. It is further assumed that these rules can be learned one by 
one, in an additive fashion, each item being mastered on its own before being 
incorporated into the learner’s pre-existing stock of knowledge.” (Nunan 1991, 
p.29) 
Unfortunately, 
despite the seeming feeling of progress the students may have when completing a 
grammar exercise on a certain theme, the given approach leads us very far aside 
from the key problem. It does not even resolve the initial contradiction at 
the level of grammar as being able to use each grammatical item separately does 
not equal grammar competence as a whole.
Moreover, instead 
of preparing students for the future, the structural syllabus often pulls them 
back to the past forcing to acquire the language models which have been dated 
since Latin stopped being the first foreign language taught in Europe. (see 
Lewis 1986)
 
Functional-Notional 
Syllabus 
The 
functional-notional syllabus appeared as an alternative to the structural 
syllabus. Its basic principles to syllabus design are described in Threshold 
level English (van Ek and Alexander 1980): 
Components of the 
syllabus: 
The situations in 
which the foreign language will be used, including topics which will be dealt 
with;
The language 
activities in which the learner will engage;
The language 
functions which the learner will perform;
Topics, and what 
the learner will be able to do with these;
The general notions 
which the learner will be able to handle;
The specific (topic 
related) notions which the learner will be able to handle;
The language forms 
the learner will be able to use;
The degree of skill 
the learner will be required to display 
  (Nunan 1998, 
p.58) 
We may see that we 
again have a description of what should be learnt. Inventories of functions in 
functional-notional syllabuses are not different from inventories of grammar 
items. Thus, the problems are the same – being able to perform a certain 
function does not equal language competence as a whole. 
Moreover, functions 
themselves are often trivialised. "The content of most materials is devoid of 
all the aspects of our lives which make them real: sex, violence, disagreement, 
real negotiation between opposed viewpoints, misunderstandings, etc. (…) English 
language teaching materials present a largely non-problematic, bland, 
uncontroversial view of life." (Maley 1999, p.3) 
Does it help to 
prepare our students for the future? 
 
Learner-Centered 
Curriculum 
"Ideally, in a 
learner-centered system, content should be derived through a process of 
consultation and negotiations with the learners, the principal consideration 
being the communicative needs of the learners." 
(Nunan 1998, p.55) 
Agreeing that 
learners needs are essential to any teaching, there nevertheless arises a 
question if learners are always able to identify their future needs. Even 
supposing that they are, it is obvious that the variability of language 
situations even under identified topics is almost unlimited and what is 
important will largely depend on the situation. Thus, we come to the initial 
contradiction again:
 
In order to guarantee an ability to 
deal with every language situation we must teach students all possible 
functions/real world tasks as no transfer of skills may be guaranteed, but we 
cannot teach them all possible functions for it would be an impossibility as 
lists of common everyday tasks are endless. 
 
Moreover, if we 
follow an almost sacred attitude to learners' wishes, will it ever be possible 
to create a ‘futures curriculum’ in our largely consumer society where hardly 
anyone is inclined to make long-term investments in the future? 
 
Comprehensive 
Input (Natural Approach) by Krashen and Comprehensive Output 
Hypotheses 
"A central article 
of faith in Krashen’s model is the belief that comprehension is the only factor 
necessary for successful acquisition." 
(Nunan 1998, p.82) 
An alternative to 
the comprehensive-input hypothesis is the ‘the comprehensive-output’ hypothesis 
by Swain, which stresses the importance of giving learners the opportunity of 
practising the target language. 
(Nunan 1998, p.82) 
Unlike the previous 
strategies, both of the above approaches are not aimed at grading the curriculum 
trying to find ‘the most important’ language to teach. They also make the 
classroom communication much more real. However, there is another extreme – 
almost no attention is paid to smaller elements of the language system as they 
are not considered to be essential for successful language acquisition. Thus, 
students are deprived of the knowledge of language resources they may need to 
employ to find a better solution to this or that language problem.  
Neither of the 
approaches is concerned with the content of the material used for teaching. 
Language acquisition is the only purpose stated. It does not lead us aside from 
the initial contradiction of education, nor, however, brings us closer to its 
resolution. 
 
Task 
Based Syllabus 
Despite the 
original emphasis on the process of performing the task rather than the result, 
the task syllabus often fails to be an alternative to functional-notional 
syllabus it tends to replace. 
"Examples of tasks 
– painting a fence, dressing a child, filling out a form, buying a pair of 
shoes, making an airline reservation. In other words, by “task” is meant hundred 
and one thing people do in everyday life." 
(Nunan 1991, p. 45) 
It claims that 
classroom tasks are close to real world tasks. However, real-world tasks seem to 
be understood in a rather narrow way – just functional use of language in 
certain circumstances. And even if students master to do hundred and one 
everyday thing, it does not prevent them from getting stuck on one hundred and 
the second. Thus, the initial contradiction remains unresolved 
again.
 
© 
2003 The TA Group, all rights reserved.  
 
Do 
you want to get to know more about the Thinking Approach? Visit 
Alexander´s Thinking Approach Project website at 
www.thinking-approach.org 
 
 
 
------------------------------------------------------------------------ 
 
3.- TPRS: 
TOTAL PHYSICAL RESPONSE STORYTELLING
 
Our dear SHARER Ludmila del Valle 
Fraccia has sent us this article in which James Asher, creator of TPR, refers to 
research on TPRS, a further development of his well-known methodology.  
 
 
Research 
for TPR Storytelling 
 
First published in Learning Another 
Language Through Actions, 6th Edition-Year 2000 by James J. Asher. Also 
reprinted by permission of the publisher, Sky Oaks Productions, Inc., in Todd 
McKay's TPR Storytelling: Teacher's Guidebook in English, Spanish, and 
French.
 
Is there any research to support 
the effectiveness of TPR Storytelling?
 
Yes, there is. Todd McKay developed 
new products called TPR Storytelling. McKay furnished me with data from his 
students and asked me for a statistical analysis to determine the effectiveness 
of the storytelling approach.
 
Student 
Groups
 
A class of 30 middle school 
students who experienced TPR Storytelling (TPRS) were compared with a class of 
30 students in a traditional Audio-Lingual Method (ALM) class. Both classes were 
exposed to the same set of vocabulary. Then both classes listened to a story 
none of the students had heard before, but the story contained familiar 
vocabulary.
 
Results
 
On a ten item true-false test to 
assess student comprehension of the "novel" story (one they had never heard 
before) the TPRS students had significantly higher comprehension compared with 
the ALM students. The TPRS students had a mean of 7.6 and a standard deviation 
of 1.83 compared with the ALM students who had a mean of 5.83 and a standard 
deviation of 1.88. A t test for independent samples yielded a t of 3.69, which 
was significant at p < .001 for 58 df. (Note: p < .001 means that there is 
less than one chance in a thousand that we made a mistake in concluding that in 
the "population," the average performance of the TPRS students will be higher 
than the average performance of the ALM students.)
 
Effect Size 
(ES)
 
Jacob Cohen from New York 
University published through Academic Press, the book: Statistical Power 
Analysis for the Behavioral Sciences, 1969. According to Cohen, "effect size" is 
the variance in the dependent variable that is "explained" by the independent 
variable. Remember that a "significance" test merely tells us that one group on 
the average is different from a comparison group. Effect size (r2) gives us an 
indication as to the magnitude of the difference. For data collected on human 
subjects, a small ES is .02, a medium ES is .12 and a large ES is .25. For my 
students in statistics, I recommend that if the significance test is 
"significant," always follow-up by finding the effect size and reporting this 
information to the reader.
 
Effect 
size in the McKay study
 
In the McKay study, the independent 
variable was the instructional strategy of TPRS compared with ALM. The dependent 
variable was the true-false test for understanding a "novel" story. The effect 
size of r2 = .19 tells us that the independent variable of TPRS had a 
substantial impact on the dependent variable which was student performance on 
the ten item true- false test. Since the dependent variable had a low ceiling 
(of only ten items), it seems to me that the ES would be dramatically larger if 
the true-false test was administered for multiple stories instead of just one 
story.
Recommendations for follow-up 
studies
For graduate students who would 
like to expand upon this pilot study to create an exciting master's thesis or 
doctoral dissertation, here are some suggestions:
 
Your 
student groups
 
Be sure that the students in each 
group are comparable in age, aptitude and hours of exposure to instruction in a 
language program.
 
Use 
Multiple Stories
 
Use multiple stories rather than 
only one story so that the ceiling is high enough for differences in performance 
to show up between the groups. I recommend that the stories be "novel"-ones that 
the students have not heard before but contain familiar vocabulary that they 
have experienced in their classroom instruction.
McKay's books for Year 1, Year 2, 
and Year 3 have built in "novel" stories called Main Stories which would be 
ideal in future research studies. McKay prepares students for a "Main Story" 
with four short stories illustrated with cartoons that contain all the 
vocabulary the student will hear in the Main Story.
After students hear a Main Story 
for the first time, measure their listening comprehension with the ten item 
true-false questions which McKay provides. There are nine Main Stories. Plot a 
curve showing the performance of your students on each of the nine Main Stories. 
This is an impressive display to show parents and 
administrators.
 
Assessing 
listening comprehension
 
Assess listening comprehension by 
playing either to the left brain or to the right brain. Here is how to do it: 
For the left brain, ask a set of true and false questions about each story. For 
the right brain, ask the students in the experimental and comparison groups to 
draw some pictures that illustrate what happened in each story. Code the 
drawings in some way so you know which group they came 
from.
Recruit two impartial judges who 
independently look at a drawing selected from the experimental group and another 
drawing selected from the comparison group.
Instruct the judges: "Is Drawing A 
compared with Drawing B better on "story understanding" or is B better than 
A?"
Next, have the two judges look at 
two more drawing without consulting each other. For example, they compare 
Drawing A and Drawing C. Then they look at Drawing A and Drawing D, and so 
forth. Deciding between only two items at a time is the simplest decision-making 
one can ask of a judge.
Scoring "story understanding" is 
simple: Which group (experimental or comparison) had the most drawings selected? 
To interpret the results, I recommend a statistical procedure called 2 x 2 chi 
square (in which the expected frequencies by chance are 
50:50).
 
Assessing 
reading skill
 
Students either listen to a Main 
Story for the first time or they read it. I suggest that every other story is 
for listening or reading. Either way, measure listening and reading using the 
left and right brain testing procedures I recommend 
above.
 
Assessing writing 
skill
 
Each student is given a printed set 
of familiar vocabulary items in the target language. They are asked to write an 
original story (the wilder and crazier the better) in a limited time 
period.
The assessment is a double-blind 
procedure. Two or more impartial language teachers shall look at each story. 
They shall not know which instructional group the student was in and they shall 
not know the identity of each student.
Ask the teachers independently to 
compare the stories two at a time ( i.e., A with B, A with C... etc. and make a 
simple decision such as which of the two is better on spelling? Then, compare 
the stories again for originality. Then compare again for grammar, and so 
forth.
 
Assessing speaking skill
 
Give each student a list of 
familiar vocabulary in the target language and record on video each student 
telling a story that they made up in the target language using the 
list.
Again in a double-blind procedure 
ask two more impartial language teachers (who do not know the students) to 
compare two students at a time. Compare first on fluency. Then view the videos 
again and compare for originality, and so forth.
 
Reliability of the assessment 
measures
 
After you score the stories for 
each student, determine the reliability of the teachers' judgements. This is 
usually a Pearson Product Moment Correlation for two judges (teachers) who 
independently evaluate each student in a group. This is critical because if 
reliability is unacceptable (i.e., r =.69 or less) then you should not take the 
next step which is to apply a "significance" test that will show which group 
excelled on a particular measurement. Every measurement must have acceptable 
reliability.
 
Significance tests
 
As a rule of thumb, if your 
dependent variable (that is, your assessment) is continuous, then apply a t test 
if you only have two groups. The assessments I have suggested are continuous. If 
you matched students on age, aptitude and other variables, then use the t test 
for correlated samples. If you did not match, then use the t test for 
independent samples.
If you are comparing two or more 
groups, you may use analysis of variance if the samples are independent or 
analysis of covariance if the samples are correlated. Your left brain may be 
complaining that, "This looks complicated! I don't understand it! What is this 
all about?"
Your professors can advise you. If 
I can be of assistance with a specific question, please let me know. My e-mail 
is tprworld@aol.com
The Office of Education would be an 
ideal place to submit for a research grant to support this worthwhile 
project.
 
A note to 
graduate students from the editor
 
I receive many inquiries from 
graduate students who want to explore TPR in a master's thesis or a doctoral 
dissertation. The basic research showing the effectiveness of TPR has been 
thoroughly established years ago. I did this work in a series of research 
projects supported by grants awarded from the U.S. Office of Education, The U.S. 
Office of Naval Research, The Defense Department, the State of California, and 
San Jose State University. For a summary of this work, see my book, Learning 
Another Language Through Actions.
What remains to be explored are the 
parameters of TPR Storytelling (TPRS). We need carefully designed research 
studies to answer fundamental questions such as: 
Is there a significant difference 
in storytelling performance between students who acquire vocabulary with classic 
TPR compared with students who acquire vocabulary with gestures 
only?
Is there a significant difference 
in performance between students who experience stories that are exaggerated, 
bizarre, and surprising compared with stories that are 
mundane?
Is there a significant difference 
in performance for stories that are non-goal-directed compared with stories that 
are goal-directed, such as:
How to give directions to a taxi 
driver.
How to buy a ticket on the 
train.
How to find your way to the hotel, 
restaurant, police station, etc.
Is there a significant difference 
in storytelling performance between students in elementary, high school and 
college?
Is there a significant difference 
in performance between students who experience mini-stories compared with a 
standard length story?
How many stories are optimal before 
adaptation sets in? (Adaptation may be measured by student resistance as 
indicated by remarks such as, "Please, not another story?" "Can't we do 
something else today?" etc. 
What is the optimal mix between 
classical TPR, storytelling and other linguistic tools such as grammar 
explanations, patterned drills, etc.?
How do storytelling students 
perform on standardized proficiency tests? Do they outperform students in 
traditional classes? If so, by how much?
What are the correlations between 
predictors such as academic aptitude, school grades, age, socio-economic status, 
etc., and the criterion of performance as a result of 
storytelling?
 
Note: Performance can be measured 
in short-term retention, long-term retention, and attitude ratings by students. 
Performance can also be assessed by ratings of proficiency in speaking, reading, 
and writing by teachers who do not know what kind of training each student has 
experienced.
I can see scores of exciting 
research projects for a master's thesis or a doctoral dissertation focused on 
developing scientific answers to these important questions about TPR 
Storytelling.
 
© Copyright 2001, Sky Oaks 
Productions, Inc. 
 
 
 ----------------------------------------------------------
 
4.- ON LANGUAGE: NECKING 
IT DOWN
 
Our dear SHARER Juan Pablo Souto has sent 
us this interesting article about “revolutionary” (?) changes in every day 
English. 
 
 
On 
Language
Necking It 
Down
By William 
Safire
Alexander 
Haig was the last four-star general to run for a presidential nomination. His 
campaign introduced two military locutions to political discourse: one was 
nuancal, ''subtly shaded,'' which did not last. But I still hear the 
useful phrasal verb to snake-check, which many veterans know means ''to 
examine closely.'' Before closing down his campaign headquarters, Al explained 
its origin: when awakening from a night out on bivouac, a soldier must 
snake-check his boots, which may have provided a warm home for a small 
snake during the night. To this day, candidates with military backgrounds like 
to say to aides, ''Have you snake-checked this speech?'' 
We 
have another retired general and another intriguing verb. Wesley Clark, during a 
debate in Arizona, was criticized by Senator Joe Lieberman for saying at first 
that he would have voted for the Congressional resolution that authorized the 
attack on Saddam Hussein's regime and later saying the opposite. 
Clark 
denied flip-flopping, explaining that he ''would have voted for a resolution 
that took the problem to the United Nations.'' Pressed by the moderator, CNN's 
Judy Woodruff, Clark explained, ''At every stage as we walked down through this 
resolution . . . I took the situation as it was and necked it down to 
look for the least worst choice.'' 
I 
took note of the unusual locution when punditizing on Jim Lehrer's ''NewsHour'' 
on PBS and asked viewers for its meaning. Keith Babberney of Austin, Tex., 
e-mailed his definition: ''I have heard it used in reference to reducing the 
diameter of plumbing, automotive exhaust pipes and shotgun barrels. More 
broadly, I've heard usage along the lines of 'necked down his speed as he neared 
the policeman's radar trap.' '' 
''It 
refers to ammunition,'' volunteered another viewer, Freeman Dennis. ''Usually 
the bullet and the casing are the same size. However, if one wanted to put a 
smaller bullet on the same-size casing, it would be necessary to close the neck 
of the shell casing to accommodate the smaller bullet -- to 'neck it down.' This 
is done to increase the velocity of the bullet or improve its ballistics. I 
don't see how this fits the general's comment, but this is what it means.'' 
Though 
some respondents in the metals industry said it described a coil of steel whose 
width is reduced beyond the point of utility, most zeroed in on the firearms 
application. ''The neck of a brass cartridge case is made smaller, or necked 
down,'' noted Peter Lindsay of Madison, Wis., ''to accommodate a smaller 
caliber, lighter-weight bullet. In this way the powder charge remains the same, 
packing more punch behind the projectile and (hopefully but not always) 
improving performance.'' 
The 
ammo usage has been extended metaphorically. When a road in Brooklyn was 
narrowed to allow room for a bicycle path, The Brooklyn Skyline led its story 
with ''Oriental Boulevard has officially been 'necked' down.'' 
Is 
this what Clark had in mind? When I queried his campaign, the general was too 
hoarse to talk to me, but a spokeswoman to whom he whispered his explanation of 
his reaction to the Congressional resolution had an answer. ''What he meant by 
necking down was this: at every stage he was faced with an already-made 
decision, and he reacted to that already-made decision. Necking down 
means tracking as the decisions evolve and coming up with your reaction. He is 
saying, 'Here is my reaction at this stage.' '' 
General 
Clark was kind enough to draw a diagram of this fascinating process that brings 
the definition to life with what mathematicians and physicists would find to be 
graphic clarity, but I am unable to share it with readers because a copy was 
vouchsafed to me on background. It has nothing to do with hyping a bullet. After 
close snake-checking, I can report only that the diagram of necking 
it down looks more like a staircase. 
TWIT 
Paul 
Ignatius of The Washington Post, who writes a serious column about foreign 
affairs, departed from his usual style this month to describe Britain's Prince 
Charles in a recent photo as ''wearing a carnation, carrying a furled umbrella 
and looking particularly like a twit.'' 
He 
concluded his critical commentary about ''poor Prince Charles'' by noting 
unforgivingly that ''he blew off one of the world's most beautiful women for 
fellow upper-class twit Camilla Parker-Bowles.'' 
The 
word is not familiar to most Americans and is sometimes misused. A sportswriter 
for The Newport News Daily Press in Virginia reported that the great Redskins 
defensive end Bruce Smith ''was in a twit because Regan Upshaw 
started.'' (He meant snit, a huffy stage of irritation.) 
A 
twit was originally an insult; the verb to twit meant ''to 
taunt, to annoy.'' Although the great British slanguist Eric Partridge 
speculated that it may have been influenced by twerp, deeper etymological 
research finds it rooted in the Middle English atwiten, ''to 
reproach.'' 
As 
a modern noun, however, it has been used mainly in Britain since the 1920's to 
lightly censure someone as ''a bothersome or feckless person.'' It is more of a 
mild derogation than an insult. 
PIFFLE 
Rallying 
to the side of the Prince of Wales was Boris Johnson, the editor of The 
Spectator. Writing in his column in Britain's Daily Telegraph, Johnson 
characterized the current wave of gossip that has engulfed the poor prince as no 
business of the rest of us and an inverted pyramid of piffle. 
The 
inverted pyramid, familiar to journalists around the world, is a 
reference to the classic form of a news story: the meatiest, most newsworthy 
portion at the top in the lead, and less important matter toward the bottom, 
where an editor short of space can easily chop it off without affecting the 
import of the report. 
In an original 
alliteration, Johnson married the pyramid to piffle. This onomatopoeic 
locution was originally a verb meaning to act feebly, as in Rudyard Kipling's 
1896 use, ''They piddled and piffled with iron; I'd given my orders for 
steel!'' Piffle has since become a noun, usually uttered as an 
exclamation, meaning ''twaddle,'' nonsense in Britain, and in the United States 
-- when not exclaimed as an overly familiar barnyard epithet -- meaning baloney, 
malarkey.
 
 
© 
2003 by The New York Times Company.
 
----------------------------------------------------------
 
5.- WHAT 
PROFESSORS REALLY MEAN
 
Our 
dear SHARER and friend Graciela Cuello from Rosario has sent us this 
contribution of “special” interest to some “very special” scholars writing their 
theses or the infamous “tesinas”:
 
What 
your professors "really" means when they say: 
 
"This paper will omit a review of the more 
recent literature in favor of..." 
Translation "I 
don't know if anything has been written on this since my dissertation." 
"Various authorities agree..." 
Translation "I 
overheard this in the hall." 
"It is well established in the 
literature..." 
Translation "I 
can't find the original reference." 
"It is suggested that..." 
Translation "I 
wonder if..." 
"The implications are clear." 
Translation "The 
implications are not clear (or I would have specified what they are)." 
"It was observed that..." 
Translation "One of 
my students noticed that..." 
"No discussion would be complete without 
reference to the contributions of..." 
Translation "I need 
another footnote on this page." 
"Of great theoretical and practical 
importance..." 
Translation "Of 
interest to me..." 
"Further research will be necessary for a 
complete understanding of the implications..." 
Translation "I can 
get another publication out of this." 
"This research has left many questions 
unanswered." 
Translation "I 
didn't find anything of significance." 
"The typical results are shown." 
Translation "The 
best results are shown." 
"It is believed that..." 
Translation "I 
think..." 
"It is generally believed that..." 
Translation "A 
couple of other folks think so too." 
"Correct within an order of magnitude..." 
Translation "Wrong." 
"Thanks are due to John Doe for assistance 
with data and to Mary Smith for her valuable consultation..." 
Translation "Doe 
did the work, and Smith explained to me what it meant." 
"This finding has not yet been 
incorporated into general theory..." 
Translation "Perhaps my next graduate student will make sense of it." 
"A statistical projection based on these 
results." 
Translation "A wild 
guess." 
 
 
------------------------------------------------------------
 
6.- MACMILLAN TEACHER 
DEVELOPMENT COURSES
 
 
Macmillan invites you and your 
colleagues to take part in the following courses.
All events are free of charge but 
enrolment is essential as seats are limited. 
Certificates of attendance will be 
given out at the end of the sessions.
 
 
SALTA
 
Friday, 20 February  -  09:00hs to 
12:00hs
Colegio 
Nuestra Señora del Huerto - Pueyrredón esq. Belgrano, Salta 
Enrolment:  Librería San 
Francisco
 
Teaching Pre-Teens 
and Teens: Planning for effective learning 
Come and Meet ¨Top 
Teens¨ 
by Omar 
Villarreal
 
Do you want your teenagers "to 
think in English" rather than "to think about English"?
Do you want to give your students a 
sound grammatical foundation? At the same time, do you want to move away from 
purely grammatical exercises and to get your students to communicate? Do you 
want your students to deal with real world characters in real life situations? 
In this talk, Omar will present his 
model for teaching teenagers and his latest series for 11 + students : TOP TEENS 
published by Macmillan. 
 
 
Stay Tuned to Your 
Secondary Students´ Needs 
by Pablo Jorge 
Labandeira
 
On many occasions there seems to be 
a sort of bad connection between our pedagogical aims and what our secondary 
students want to hear and talk about in class.  
A new Macmillan course for 
secondary students that offers unconventional and innovative ways to 
connect!.  
 
TUCUMÁN
 
Saturday, 21 February - 10:00hs to 
13:00hs
Hotel Carlos 
V -Salón Emperador- 25 de Mayo 330, San Miguel de 
Tucumán
Enrolment:  Librería San Francisco - Tel. (0381) 
4228822 – 
 
Teaching Pre-Teens and Teens: 
Planning for effective learning 
Come and Meet ¨Top Teens¨ 
by Omar 
Villarreal
 
Stay Tuned to Your Secondary 
Students´ Needs 
by Pablo Jorge 
Labandeira
 
ROSARIO
 
Thursday, 26 February - 16:00hs to 
20:00hs
Universidad 
Abierta Interamericana - Av. Pellegrini 1618, Rosario 
 
 
Grammar What 
Matters
by Vaughan 
Jones 
,author of INSIDE OUT, in his second visit to 
ARGENTINA...
 
It has been suggested - notably by 
Scott Thornbury - that we use grammar to cover distances. The distances can be 
either social or contextual and the greater the distance the more grammar we 
need to cover it. In the first instance we might try to cover the distance 
through gesture. If gesture won't do it then we'll use words. If words alone 
won't suffice then we'll use grammar. The basic point is that in the real world 
we use grammar when it matters: that is, when the social or contextual distance 
to be covered requires it. It's a simple idea but a very powerful one. In this 
session I will demonstrate classroom activities that are designed to make 
students aware of why grammar matters. Activities that will help them convey 
meanings in a more socially acceptable and/or communicatively competent way. The 
talk will be illustrated with exercises from Inside Out.
 
Teaching Pre-Teens and Teens:  Planning for effective learning 
Come and Meet ¨Top Teens¨ 
by Omar 
Villarreal
 
Stay Tuned to Your Secondary 
Students´ Needs 
Pablo Jorge 
Labandeira
 
CORDOBA
 
Friday, 27 February - 09:30hs to 
15:00hs
Salón 
Auditorium de la Universidad Católica de Córdoba - Obispo Trejo 323,  Córdoba Capital
 
Grammar What 
Matters
by Vaughan Jones 
 
 
Teaching Pre-Teens and Teens:  Planning for effective learning 
Come and Meet ¨Top Teens¨ 
by Omar 
Villarreal
 
Stay Tuned to Your Secondary 
Students´ Needs 
Pablo Jorge 
Labandeira
 
LA 
PLATA
 
Saturday, 28 February  - 09:00hs to 
12:00hs
Instituto 
I.P.E.I - Calle 46 Nº 421, La Plata
 
Teaching Pre-Teens and Teens:  
Planning for effective learning 
Come and Meet ¨Top Teens¨ 
by Omar 
Villarreal
 
Stay Tuned to Your Secondary 
Students´ Needs 
by Marcela 
Marianelli
 
BUENOS 
AIRES
 
Saturday, 28 February - 09:00hs to 
15:30hs
Instituto 
Marianista - Av. Rivadavia 5652,  
Capital Federal
 
Grammar What 
Matters
by Vaughan 
Jones
 
Stay Tuned to Your Secondary 
Students´ Needs 
Pablo Jorge 
Labandeira & Silvia Tiberio
 
The Macmillan Essential 
Dictionary  
The perfect tool to decode and 
encode language
by Gabriel 
Mohr
 
The new trend in lexicography is to 
produce reference material that not only helps students to decode but also to 
encode language. Lots of gift boxes in this dictionary for intermediate students 
offer juicy information on grammar patterns, collocations, word formation, 
confusibles and other ways of saying. These boxes plus a very clear and 
attractive lay-out make this dictionary an essential tool for the development of 
the four macro skills. An optional accompanying CD ROM provides animated 
cartoons to illustrate the meaning of those words the intermediate students find 
difficult to grasp and also lots of colourful pictures and interactive games and 
pronunciation work for self-study.
 
Teaching Pre-Teens and Teens: 
Planning for effective learning 
Come and Meet ¨Top Teens¨ 
by Omar 
Villarreal
 
Biodata of 
speakers
 
 
Omar 
Villarreal
Licenciado 
en Ciencias de la Educación (UCALP) Licenciado en Tecnología Educativa 
(FRA-UTN). Lecturer in the Area of Applied Linguistics at Universidad 
Tecnológica Nacional and ISFD Nro 41 de la Pcia de Buenos Aires. Lecturer in 
Didactics of  ESP at Licenciatura en 
Inglés Universidad Católica de La Plata. He has lectured extensively in all 
Argentinian provinces as well as in Chile, Paraguay, Uruguay and Perú. He is the 
author and co-author of more than 20 textbooks, among them: "Polimodal English", 
"Resource Files", "Grammar Explorer" and "Top Teens" published by 
Macmillan.
 
Pablo Jorge Labandeira 
Pablo is co-author of the series 
Connect! for Macmillan. He graduated from ISFD Nº 21 in 1993 and holds a 
university degree in language teaching from Universidad CAECE. He has been a 
teacher at upper primary and secondary schools since 1992. At higher level, he 
has taught at English teacher training colleges since 1994 and at ISFD Nº 29 
since July 2003. He has also been a university teacher since 1995 and a speaker 
at regional and national congresses on pedagogy in ELT.
 
Vaughan 
Jones 
Vaughan has been involved in ELT 
for over 20 years as a teacher, teacher trainer and in ELT materials 
development. He has taught and trained teachers in the UK, France, Spain and 
Japan and given workshops to teachers all over the world. Since 1997, he has 
been involved in writing ELT materials. He is co-author with Sue Kay of Inside 
Out (Macmillan)
 
Marcela 
Marianelli
Marcela graduated as a teacher of 
English at St. Catherine´s Teacher Training College in Belgrano, 1982. 
She has a vast teaching experience 
in both state and semibilingual schools.
Former FCE and CAE teacher at 
St.Trinnean´s School in San Isidro. 
Former 
Regente de estudios at Instituto Superior Santa Trinidad. 
ELT Consultant for MACMILLAN 
PUBLISHERS since 1988. 
 
Gabriel 
Mohr 
Gabriel Mohr has over 12 years' 
experience teaching EFL. He has taught general English to pre-adolescents and 
adults at prestigious language schools and in-company business English courses 
in Buenos Aires. Gabriel has also lectured on EFL methodology in many Latin 
American countries in the past four year. He is a Pitman Qualifications & 
City and Guilds International examiner as well as  a Macmillan Academic Consultant .   
 
Silvia 
Tiberio
Mrs. Tiberio is a writer and 
teacher with over 15 years' experience in teaching English to Spanish-speaking 
students. She has taught all levels and different age groups, and she graduated 
from Instituto Nacional del Profesorado en Lenguas Vivas Juan Ramón 
Fernández.  
She has written Sailing, Explorer 
and Connect!, and she's currently writing a wide range of games and 
grammar-based activities for online use for Macmillan UK.  
She also studied law. She graduated 
with honours from Facultad de Derecho (UBA).
 
For information on forthcoming 
events contact:
Our new numbers: Tel. (011) 
4717-0088 / 0810-5555-111
 
 
------------------------------------------------------------
 
7.- THIRD OUP BACK TO 
SCHOOL SEMINAR
 
Come and join OUP and 6 well-known, 
top speakers who have been specially invited to this, the 3rd OUP Back to School 
Seminar. Share with us a day full of interesting talks and workshops. There will 
be something for everyone including some useful material and information to help 
you prepare for your next set of classes.
 
Date: February 21st , 
2004
Time: 9:00am to 
5:00pm
Where: UADE 
- Universidad Argentina de la Empresa - Lima 717 - Capital Federal - Auditoriums 
2nd Basement. 
Guest Speakers: Professor Aldo 
Blanco, Professor Silvana Sinkim, Professor Marisa Perazzo, Professor Mónica 
Marinakis, Professor María Silvia Laclau, Professor Susan Hillyard, and Profesor 
Claudia Bourda .
 
For more information on this event 
please contact the OUP Call Centre NOW: 
Tel: (011) 4302-8000 ext. 
222
 
Seminar 
schedule
 
 
Ticket 
sales
Price:
* $10 per teacher (to cover the 
cost of materials to be used at the seminar)
Tickets 
available:
* in person from the Oxford 
University Press, California 2000, piso 3, oficina 315, Ciudad de Buenos Aires. 
Monday to Friday from 10.00-17.00, OR 
* at the seminar on February 21st, 
from 8.30-9.00
 
Abstracts
 
General Words and Collocations by Professor Aldo 
Blanco
Learning and teaching vocabulary 
out of the dictionary in a systematic way
It is easy to say that football is 
a game, an elephant is an animal, and fish is food. But what is a fountain, a 
frill, a feather, a dart, a dimension? Answering the latter questions requires 
the development of a skill which can be triggered by learning to use the 
dictionary in search of general, classificatory words. General words, or 
categories, are an essential part of definitions, and defining concepts is an 
ability that can be developed: learn it first yourself and then teach it! And 
you will see what large chunks of new vocabulary you come across in the 
process!
Collocations are another big chunk 
in every day language. They are not productive patterns and they are not idioms. 
They are in between these, and feature largely in natural near-native use of 
English. Collocations are a relatively new study area, and there are now useful 
materials to learn them and teach them.
There are several other techniques 
we can use to learn a foreign language straight from the dictionary in a 
systematic way: pictures, notes, and also techniques that we can introduce 
ourselves. But more on that, on February 21, 
2004.
Let's 
all sing, dance, have fun and make the most of sounds and rhythm. Creativity in 
 
Reading strategies at FCE level by María Silvia 
Laclau
This workshop is about reading 
strategies applied to the reading material in Matrix. There will first be some 
theoretical background to reading, with special emphasis on reasons for reading, 
text types and how to approach them. I will go on to give some helpful tips to 
develop reading strategies related to the various approaches to texts mentioned 
before.
There will be a brief overview of 
FCE reading task types and a focus on the materials in Matrix. The theoretical 
aspects of reading will be applied to selected extracts from Matrix, together 
with suggestions for classroom activities.
 
Act naturally by Professor Susan 
Hillyard
This workshop will attempt to 
define humanism, holism and humanistic practice with a view to exploring the 
teaching/learning process and the underlying belief systems which create 
effective relationships. Participants will be expected to work through a series 
of activities related to humanizing the ELT classroom in order to take these 
activities into school on Monday. Practical activities include: vocabulary 
enrichment, presentation of new language, listening, feedback, speaking, 
teaching phonemic script, role-play including 
rehearsal.
 
Action research: an ongoing cycle by Professor Claudia 
Bourda
In this workshop we will reflect on 
the role of teachers and some of their deep-rooted beliefs which may influence 
the teaching and learning process. Participants will engage in reflective tasks 
and learn about Action Research as a means to carry out research in the 
classroom. Instruments for data collection will be discussed and practical ideas 
provided. 
 
Exploring the 
Language, Explore the World by Mónica 
Marinakis
When acquiring their first 
language, children pick up the language system as they explore the world and 
enlarge their knowledge of it. In this talk we will look at ways of providing 
children with a genuine context and purpose both for their language learning and 
for their learning in general. We will also focus on how language development 
and skill integration can be stimulated.
 
The development of 
oral skills by Professor Silvana Sinkim.
This workshop has been designed to 
raise awareness of the importance of creativity in the language classroom at all 
levels, with particular emphasis on the role of songs, rhymes and sound 
acquisition. Let's see how we can make the teaching of English interesting and 
participatory from the very start in the learning 
process.
 
Empowering the self-directed learner by Professor Marisa 
Perazzo 
Can all students be expected to be 
active participants in the learning process? More often than not there is a vast 
group of learners who will approach this task certainly ill-equipped. The best 
they can be offered is the opportunity to develop positive attitudes towards the 
foreign language and acquire effective strategies for self-training. 
Pacesetter, a series which has been 
conceived with these objectives as guiding principles, becomes instrumental in 
providing awareness-raising activities and skill training practice. Hence, it is 
an invaluable tool to see students through the fulfilling process of learning to 
learn.
------------------------------------------------------------------------ 
 
8-        
APIBA´S 
NEW EXECUTIVE COMMITTEE
 
The following is a reproduction of 
the communiqué that you can read in APIBA´s Website:
“Los 
siguientes socios resultaron electos en la Asamblea Anual Ordinaria que tuviera 
lugar el 9 de noviembre de 2002 en el Instituto Nacional de Enseñanza Superior 
en Lenguas Vivas "Juan Ramón Fernández".
 
Comisión 
Directiva de APIBA - 2004 - 2005 
 
Presidente:            
Sandra Revale
Vice-Presidente:      Laura 
Renart
Secretaria: 
           
Valeria Artigue 
Tesorera: 
            
Silvia Rettaroli
Pro-Tesorera:         Luciana 
Fernández
Vocal 
Titular 1ra:    Isabel 
Onetti de Mora
Vocal 
Titular 2do:    Corine 
Arguimbau
Vocal 
Suplente 1ra:  Romina 
Nulhem
Vocal 
Suplente 2da: Cristina 
Banfi”
 
------------------------------------------------------------
 
9.- JOB 
OPENINGS
 
 
Our dear SHARER Guillermo Biancotti has 
sent us this information:
 
Concurso 
para el Instituto de Formación Docente Continua de la ciudad de San Luis 
 
Plazo: 27 de febrero 
de 2004
 
Cargos 
titulares:
3 cargos para 
Lengua Inglesa - 20 hs semanales
1 cargo para Cultura 
de los Pueblos de Habla Inglesa - 20 hs semanales
2 cargos para Inglés 
como Lengua Extanjera y Gramática Inglesa - 20 hs 
semanales
 
Los cargos se 
concursan por un año.
Sueldo: $ 
600
 
Requisitos:
Poseer 
título de Profesor, Licenciado o Traductor  de nivel 
superior
Presentar CV 
y proyecto relacionado con las tres funciones del Instituto (a quienes 
estén interesados, les puedo enviar el PEI del Instituto para que conozcan las 
tres funciones)
 
Cargos 
JTP
1 cargo para Lengua 
Inglesa 2 - 20 hs semanales
1 cargo para Lengua 
Inglesa 4 - 12 hs semanales
1 cargo para Lengua 
Inglesa 6 - 12 hs semanales
1 cargo para Cultura 
de los Pueblos de Habla Inglesa 1 - 12 hs semanales
1 cargo para Didáctica 
de la Lengua Inglesa 1 - 12 hs semanales
 
Los 
cargos se concursan para el primer cuatrimestre 2004
Sueldo: $ 
400
Para estos cargos, es 
necesario facturar
 
Requisitos:
Poseer 
título de Profesor, Licenciado o Traductor  de nivel 
superior
Presentar CV y 
desarrollar por escrito un clase (consultar a las coordinadoras del Departamento 
acerca del tema)
 
 
-------------------------------
 
 
Our dear 
SHARER Leticia Yulita from Bahía Blanca offers this position at her Institute: 
 
Helen Keler Institute 
is now recruiting 
an EFL 
teacher
 
Main 
requirements:
 
Applicants should hold an official 
teaching degree (tertiary or university level) or be about to 
graduate.
The successful applicant will be 
eager to develop professionally and be a committed EFL 
teacher.
 
We offer:
excellent working 
conditions
on the job 
training
 
If you wish to apply, please submit 
your CV in Spanish with a copy of your analítico and a covering letter in 
English explaining why you would like to work for HK and why we should consider 
you for the job. 
Please either post, deliver by hand 
or email your CV to:
 
Leticia 
Yulita
Helen Keller 
Institute
Necochea 354 
- 8000 Bahía Blanca - Pcia. de Buenos Aires
 
 
The closing date for applications 
is 20th February 2004.
 
 
------------------------------------------------------------
 
10.-  
CENTROS DE IDIOMAS: ESTRATEGIAS DE PROMOCIÓN Y VENTAS
 
Our dear SHARERS from SEA 
(Asociación de Centros de Idiomas) send us this information about the course 
they are organizing:
 
Curso 
-Taller  
Nuevas Estrategias de 
Promoción y Ventas para institutos de idiomas  
Profesor: 
Lic. Juan Manuel Manes
 
Dirigido a 
Directivos, Secretarias, Recepcionistas y Personal de Venta de Centros de 
Idiomas
 
Módulo 1: 
promoción y venta de cursos de idiomas
* La 
promoción activa como estrategia de captación de alumnos. 
* La venta 
de los cursos de idioma: características, beneficios y ventajas. 
* Comprender 
las necesidades del cliente. 
* Cómo son 
los clientes y cómo tratarlos. 
* Cómo 
mejorar el cierre de la venta. 
* Uso del 
telemarketing y el marketing digital como servicio de 
postventa.
 
Módulo 2: 
Taller de Aplicación
Estudio de 
caso y resolución en grupos.
Conclusiones 
grupales.
 
Metodología:
En el Módulo 
1 se presentarán los fundamentos conceptuales del tema ilustrados con ejemplos 
concretos de la praxis en Institutos de Idioma. En el Módulo 2, se realizará la 
transposición de los conceptos a la práctica mediante un taller de aplicación. 
 
Juan Manuel 
Manes
Licenciado 
en Comercialización (Universidad Argentina de la Empresa), Update in Marketing 
Certificate (University of California, Berkeley), Strategic Management 
Certificate (University of Pennsylvania, Wharton School), miembro de la 
Asociación Argentina de Marketing y de la American Marketing Association, 
profesor universitario de Marketing de Servicios, consultor especializado en 
marketing y management para instituciones educativas, y director de Market 
Masters Consultores.
 
Miércoles 18 
de febrero de 2004 - 09:00 a 16:30
Auditorio 
UMSA Av. Corrientes 1723,  Ciudad de 
Buenos Aires
Aranceles NO 
Socios: $80
 
------------------------------------------------------------------------ 
 
11.-  
THE BS AS PLAYERS: PREVIEWS 2004
 
Our 
dear SHARER and friend Celia Zubiri has sent us the calendar of previews of her 
Bs As Players for the 2004 season.
 
All teachers are invited to the 
following performances at Teatro Santamaría - Montevideo 842 - Buenos 
Aires
 
February
 
Master Cat
Thursday 26 > 6 
pm
Hercules
Friday 27 > 6 pm 
Pretenders
Saturday 28 > 11:30 
am
 
March
 
Master Cat
Saturday 13 > 10 
am
Hercules
Saturday 13 > 12 
pm
Pretenders
Saturday 20 > 10 
am
Pygmalion
Saturday 20 > 12 
pm
 
Please confirm your attendance to 
the different shows only if you are sure you will come.
 
--------------------------------------------------------------
 
12-  TOOLS FOR TEACHERS: 
TWO SEMINARS
 
“Tools 
for Teachers” announce:   
 
Move and Learn 
(Learning through Movement)
 
Bring you hands to chest level 
in prayer position and as you take a deep breath raise your arms so that... In 
this workshop we will analyze how the language of instructions used to give 
commands for movement can be used as an extremely good source of accurate 
language with students at different levels of proficiency. This workshop shows a 
highly extended version of the Total Physical Response approach to 
language teaching. Come and enjoy a mind opening experience which will benefit 
your students as it adds to the repertoire of techniques that you can have at 
your disposal.
 
19 
February, 10:00 to 12:30, SBS Belgrano, Ciudad de la Paz 1804, Phone 4 788 1963, 
Fee: $15
 
Visualize to 
Learn
Visualization, the technique of 
making pictures in your mind, is usually associated with mind control, new 
ageish therapies or metaphysics. Strictly speaking, practically all of us 
visualize at one time or another. Visualization can be put to good use in the 
English Language classroom to teach vocabulary, grammatical structures, and 
to provide opportunities for conversation, among other things. 
Visualization is extremely useful to implement and can really help students 
become better learners. This workshop will tell you HOW.
 
20 
February, 10:00 to 12:30, SBS Palermo, Cnel Diaz 1745, Phone 4821 0206, 
Fee: $15
 
About Tools for 
Teachers
 
Tools for Teachers, an organization 
recently started by Oriel E. Villagarcia, formerly with SBS, aims to bring 
teachers insights from fields not often associated with ELT. Oriel has been 
studying  mind-body therapies for the past few years, and firmly believes 
that English language teachers stand to gain from activities such 
as meditation, mind calming exercices, energy work, etc., which 
might seem remote and strange to teachers who are busily looking for the 
"latest" technique or the latest approach. 
Tools for Teachers will offer sessions 
on focussing (meditation), visualization, stretching and movement as 
Resources that teachers can use for themselves and also with their 
students.  
 
--------------------------------------------------------------------
13-  ACTING OUT SONGS 
WORKSHOP
 
Our 
dear SHARER Alfred Hopkins writes to all of us:
 
Back in town? Our acting out songs 
workshop is refreshed after a nice summer break and ready  to sing, act, and play...See you 
Saturday at 2 p.m., Bolívar 898. Don't forget to bring a song so you can invent 
the characters and imagine a daring plot! And, please, put on something sporty 
because we will be doing breathing drills, body expression, drama games and lots 
of other fun things.
 
Thanks!
Alfred 
Hopkins
 
--------------------------------------------------------------------
14-  ON THE ROAD: SEASON 
2004
 
Our 
dear SHARER Ximena Faralla has got an invitation to 
make:
 
 
On the Road is proud to present its 
Season 2004 
Teachers are invited to the 
Previews of our Productions: 
 
March 6th
 
11 am     Aladdin 
1   pm     Hansel & Gretel 
2   pm     Red Riding Hood & 
her Robin 
 
March 27th 
 
11 am     Shakespeare Upclose , 
featuring adaptations of 'Macbeth' and 'Romeo & Juliet'. 
 
About the shows: This year, we are 
offering new choices for our students to enjoy at their schools. On the Road 
takes the shows over to your school, adapting the plays to any kind of room at 
your Institution. The classroom, the playground, a hall, the school theatre... 
virtually, any place is a potential stage when there´s a story to perfom. 
 
Aladdin - a Prince invisible to the 
eye. An adaptation of the adventurous fairy tale for all Primary School. 
 
Hansel & Gretel - a mini play 
for the little ones. On the Road has turned the famous Grimm brothers' story 
into this yummy 35 minute play for Kindergarten and EGB 1. 
 
Red Riding Hood and her Robin - The 
story of Little Red Riding Hood and Robin Hood. A 25 minute long enacted 
storytelling session in which we join these two classics with an unexpected 
turn! 
 
Shakespeare Upclose - The 
possibility of enjoying two of William Shakespeare´s most famous plays with a 
variety of settings in time: 
* Macbeth. Set in Shakespearean 
times, a 45 minute version of one of his most famous tragedies. Intense, real 
and precise, this production of Macbeth deals with the main character´s 
ambition, particularly enhancing the witches´ influence over his fate. Breaking 
the traditional rule for tragedies holding murders offstage, the reality of this 
show brings audiences closer to Macbeth´s tormented ambition and Lady Macbeth´s 
insanity. 
* Romeo & Juliet- Set in the 
present, our half hour production of this unique, star-crossed love story aims 
at the adolescents in the audience identifying with the ones in the play, 
bridging over to them through the carefully designed music and songs. 
 
All previews at "The Playhouse" - 
Moreno 80 , San Isidro. 
 
All the best for this 2004, 
 
Ximena 
Faralla
 
 
 
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15-  INTERNET COURSES ON 
LANGUAGE AND E- LEARNING
 
Our 
dear SHARER Susana Trabaldo has sent us this information about her forthcoming 
courses:
 
 
Net-Learning, 
Capacitación por Internet
 
Podrá 
hacer estos cursos desde su computadora en su casa u oficina, totalmente en 
línea y sin encuentros presenciales. Vea descuentos grupales en www.net-learning.com.ar 
Consulte 
precios especiales para Uruguay. 
 
 
Procesamiento 
de materiales para el entorno virtual 
Fecha 
de inicio:  20 de 
febrero
Duración 
: 5 semanas  -  
Precio: 
AR$ 125.- (Argentina) / US$ 85 (exterior) 
 
 
Formación 
de tutores para el entorno virtual 
Fecha 
de inicio:  23 de 
febrero
Duración 
: 4 semanas  -  
Precio: 
AR$ 120.- (Argentina) / US$ 85 (exterior)
 
Prepositions and Phrasal 
Verbs.  How to teach them and how to 
learn them.
Starting date:  Tuesday, 24 
February
Tutor:  Prof Aldo Blanco 
M.A.
Duration : 6 weeks - 
Fee: AR$ 160.- (Argentina) /US$110 
(abroad) 
 
 
Para 
mayor información, contáctenos: info@net-learning.com.ar 
 
Ph 
/ Fax :  ( 54 11 ) 4791 6009 / (54 
11) 4654 8945
 
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We would like to 
finish this issue of SHARE with a message that our dear SHARER Lilly Alpert sent 
us: 
 
Today I went to church and i would like to share the meditation of the 
day with you:
'the grand essentials to happiness in this life are something 
to do, someone to love, and something to hope for´'
Joseph 
Addison.
The very best for the coming new year,
Lilly
 
 
HAVE A 
WONDERFUL WEEK!
Omar and Marina.
 
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or the views expressed by the contributors.  For more information about the 
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VISIT 
OUR WEBSITE : http://www.ShareEducation.com.ar 
There you can read all past  issues of SHARE in the section SHARE ARCHIVES. 
 
 
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